Marketing, Public Relations and Sales
Marketing Courses in London, UK
Categories
LBTC’s marketing courses are divided into three broad categories: Marketing Management; Public Relations; and Customer Relationship Management.
Target audience
These marketing courses are suitable for: Chief Communications Officers, and Communications, Marketing, Public Relations and Sales directors, managers, executives, practitioners and staff.
Marketing Management
The Marketing Management courses cover: the marketing environment; marketing strategy; market segmentation and positioning; international market development; new proposition development and innovation; price and customer value decisions; configuring the marketing communications mix; digital and social media marketing; and branding decisions.
Public Relations
These courses cover: public relations planning; corporate image, reputation and identity; media relations; internal communication; managing community involvement programmes; issue management; crisis public relations management; public affairs; integrated marketing communications; and corporate communication
Customer Relationship Management
The Customer Relationship Management courses aimed at: senior and mid-level managers who are involved in customer relationship management (CRM); programmes and system implementations, whether in a marketing department, the sales force or the service centre; contemporary CRM professionals who sell products or services, to consumers or businesses; senior managers who realise that profitable customers are their company’s greatest asset and seek guidance to retain them; those who wish to understand the CRM landscape that covers the vastness between operational and strategic CRM, with an overview of customer-related data and data mining; and managers looking to take customer-centred strategies to the next level.